SPOTLIGHT // Beamsville // Lincoln Design House


Spring 2019 // Design is in the house at this newly expanded Lincoln home interior business.

OUR HOMES Niagara Spring 2019A version of this article originally appeared in the Spring 2019 issue of  OUR HOMES The Niagara Region, p.40. Find local businesses in our Niagara directory


David Smith, Lisa DiPalma, Tracy Smith and Hannah Foote.
THE PLACE: A carpenter by trade and a retail manager take over a Beamsville flooring store. What happens next is a story of entrepreneurial determination that, in a few short years, sees a tiny, dated shop grow into Lincoln Design House, an 18,000 sq. ft. home décor destination run by husband and wife team David and Tracy Smith. “This was the dream to have more of a home décor centre and now here we are,” says David, taking stock of the business that offers flooring, furniture, window and wall coverings and custom kitchens. It’s a place where customers can tap into the expertise of David, who’s been in the flooring business for 25 years, and Tracy, who has an eye for colour and the next big trend. They’re complemented by two in-house designers with a knack for bringing to life homeowners’ ideas for minor updates and major renovations.
THE APPROACH: The emphasis is on customers enjoying the process of making their house a home, whether they’re starting with a photo they found on Pinterest or they have detailed plans in hand. “The approach has always been to make customers feel part of our team and family. It’s not just presenting options but finding and meeting needs,” David says. “We’re here guiding the process but at the end, they can say, ‘We designed our home,’ ” Tracy adds. Calling the store a one-stop shop isn’t hyperbole, either. Lincoln Design House works with other trades, bringing kitchen, cabinetry, stair and other professionals together in one place.
THE STYLE: Canadian-made gets top billing here, whether the customer wants modern, transitional or traditional. Many furnishings in stock are also custom-made. No matter the item or look, a touchscreen system enables customers to find items and visualize how a potential purchase will look in their home.
THE TREND: Blush, rose golds and grey dominate the current colour palette. In flooring, continuity is key, with customers wanting the same floor – often engineered hardwood – throughout their homes.
THE NEWS: The store’s former digs farther south on Ontario Street will be razed to make way for a new high-rise condo development called The Bench. It will include a mix of 32 residential units and some retail space. David will be involved with the project and the sales office is set to open this spring.
4548 Ontario St., Beamsville