DESIGN

Six Tips To A Successful Online Yard Sale

March 03, 2015 | STORY BY ADRIENNE BROWN

How to sell things online

William Morris once said, “Have nothing in your house that you do not know to be useful or believe to be beautiful.” Keep this in mind when you’re spring cleaning!
 
Make your home feel cleaner and tidier just by purging items you no longer love or use. Dive into your closet and take inventory of your clothes, sort through boxes in your basement and pull everything out of that junk drawer.
 
Once you’ve separated out any household items or clothing (or even furniture!) that could be useful to someone else, set up an online yard sale. Here’s how to sell things online effectively:
 
1. Find the right site. Kijiji and Craigslist are popular catchall classifieds sites with thousands of ads, so they are good options. However, if you are selling something very specific, consider niche sites for collectors. Also, check Facebook for community buy and sell pages.
 
2. Use keywords. Keywords help people find what they are looking for in the online world. Be specific with the title of your ad and if your item goes by multiple names, include them all. You never know what people might be searching for online. If you have a designer item, be sure to list the designer in the title and body text of your ad. For example, if you’re selling Toms shoes, or a look-alike, your listing should say: Women’s Blue Toms Shoes, size 9 or Women’s Pink Toms-Style Shoe, size 9 (if they aren’t Toms brand but are similar in style).
 
3. Check your spelling. Nobody will find your ad if you’ve spelled key terms incorrectly!
 
4. Include photos. Buyers are more likely to click on your ad if they can see the item up front.
 
5. Be specific. Include measurements, sizes, colours, brands, the age of the item and any conditions you may have (cash only, must pick up). The more information, the better.
 
6. Be safe. Don’t give out too much personal information and meet up in a public place if you feel uncomfortable giving out your home address.
 
If you think to yourself, “I don’t have time to sell my stuff” but you know it still has value, donate it! Contact a local shelter, take it to a donation centre or call the Canadian Diabetes Association Clothesline program – they’ll pick up your items for free.

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